"This first campaign focuses on file storage, but seeks out the humanity in it - emphasizing the emotional value of our digital files and artifacts," De Caluwé said. That was what gave it value."Ĭore to the campaign's concept is how users rely on Dropbox to power their passion projects, creative ventures, work tasks and personal archives. "When we talked with customers, we realized that their experience wasn't so much about the product itself, but what they were doing with it.
I like that you can sync specific subfolders to a computer, but it is more tedious or technical to set up compared to Dropbox."We really wanted to get back to a foundational truth about the value Dropbox brings to their customers," said Jack De Caluwé, creative director at Instrument, the agency that developed the campaign. It works great, and has an optional lifetime purchase plan: You have perpetual use for a one-time payment. But for file sharing it didn't work as well, and our plan didn't allow for enough storage space compared to the other options. It is great for collaborative documents and spreadsheets, and does OK with some other types of projects. Google Drive is another service we used in tandem with the others. Even though it was locally hosted, it was slower than Dropbox. It didn't sync files as well, couldn't preview some file types, and had other technical problems. However, it's UI is clunky compared to Dropbox's. Nextcloud is a self-hosted solution, and is the system preferred by our IT department - mainly because it is free or has no annual subscription cost. Of all the options we tried, Dropbox was at the top in terms of performance, reliability, and features. Security Orchestration, Automation and Response (SOAR).Mobile Application Performance Monitoring (APM).Integration Platform as a Service (iPaaS).
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